Working a Trade Show Properly
18 Apr , 2026 - Sourcing
I’ve spent enough time walking concrete convention center floors to know that most people approach these events like they’re shopping for groceries, when they should be conducting a forensic investigation. I see it every year: procurement teams wandering aimlessly, collecting glossy brochures and business cards like they’re souvenirs, convinced they’re “networking” when they’re actually just […]